When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

A runner takes part in the International World's coldest marathon at minus 53 degrees (–63.4 Fahrenheit) near Oymyakon, the republic of Sakha, also known as Yakutia, Russian Far East, Saturday, January 22, 2022. Sixty five runners, including athletes from the United Arab Emirates, United States and Belarus, started the run at extremely low temperature in Oymyakon, Yakutia's Pole of Cold. The international team of men and women ran full distance and half-marathon. (Photo by Ivan Nikiforov/AP Photo)

Jodie Ounsley who plays Fury in the British TV show Gladiators reacts after finishing the Women's Open Category race at the World Coal Carrying Championships in Ossett, West Yorkshire, England, Monday, April 21, 2025. (Photo by Jon Super/AP Photo)

In this October 7, 2018 photo waitress dance in the Hofbraeu tent after the closing of the Oktoberfest beer festival in Munich, southern Germany, which ran from September 22 through October 7, 2018. (Photo by Felix Hoerhager/AP Photo)

Less than lady like behaviour on Ladies' Day at Epsom, England on June 2, 2017. Ladies' Day is traditionally held on the first Friday of June, a multitude of ladies and gents head to Epsom Downs Racecourse to experience a day full of high octane racing, music, glamour and fashion. (Photo by Peter Dench/Getty Images Reportage)

American actress, singer, and model Zoë Kravitz poses for photographers upon arrival for the screening of the film “The Batman” in London Wednesday, February 23, 2022. (Photo by Joel C. Ryan/Invision/AP Photo)