Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

Athletes in action during the international parachuting competition Mountain Gravity in Quinto, Switzerland, 27 August 2015. Some 200 participants from all over the world are expected to jump at the event running from 22 to 30 August 2015. (Photo by Samuel Golay/EPA)

A woman attends a demonstration on the occasion of International Day for the Elimination of Violence against Women, in Milan, Italy, Saturday, November 25, 2023. Thousands of people are expected to take the streets in Rome and other major Italian cities as part of what organizers call a “revolution” under way in Italians' approach to violence against women, a few days after the horrifying killing of a college student allegedly by her resentful ex-boyfriend sparked an outcry over the country's “patriarchal” culture. (Photo by Luca Bruno/AP Photo)

Macaque monkeys crowd together in their cage at a monkey farm on February 3, 2016 in Xinye county, Henan province, China. The area boasts a centuries-long and lucrative history of raising and training monkeys for performance. In Xinye, villagers are seeing an increase in business with the lunar calendar's “Year of the Monkey”. Farmers say most of the monkeys are bred and raised for domestic zoos, circuses, and performing groups, but add that some are also sold for medical research in China and the United States. Despite the popularity of the tradition, critics contend the training methods and conditions constitute animal cruelty. (Photo by Kevin Frayer/Getty Images)

A donkey savors warming temperatures after a long winter at the zoo in Warsaw, Poland, on Wednesday, April 8, 2015. (Photo by Czarek Sokolowski/AP Photo)

The antennas of the European Southern Observatory's Atacama Large Millimeter/Submillimeter Array, also known as ALMA, are set against the splendor of the Milky Way in this picture by Babak Tafreshi. Construction of the full ALMA array is due to be completed in Chile's Atacama Desert in 2013, but the facility is already making scientific observations with a partial array of antennas. (Photo by ESO/B. Tafreshi/TWAN)