“The Challenge!” Young boy relishes in a game of tug of war before school. Photo location: Lake Titicaca, Peru. (Photo and caption by Paul Heyman/National Geographic Photo Contest)

Williams Formula One driver Felipe Massa of Brazil crashes with his car in the first corner after the start of the German F1 Grand Prix at the Hockenheim racing circuit, July 20, 2014. (Photo by Kai Pfaffenbach/Reuters)

Two biplanes of the Team Breitling cross during a training flight prior the AIR14 air show in Payerne, Switzerland, August 29, 2014. (Photo by Peter Schneider/EPA)

“The Nine Emperor Gods Festival is a nine-day Taoist celebration beginning on the eve of 9th lunar month of the Chinese calendar, which is observed primarily in Southeast Asian countries like Myanmar, Singapore, Malaysia, Thailand and also the Riau Islands. In Thailand, this festival is called Tesagan Gin Je, the Vegetarian Festival. It is celebrated throughout the entire country, but the festivities are at their height in Phuket, where about 35% of the population is Chinese. It attracts crowds of spectators because of many of the unusual religious rituals that are performed”. – Wikipedia. Photo: A devotee gest pierced at the Bang Neow shrine in Phuket. (Photo by Paula Bronstein)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers of China's People's Liberation Army (PLA) jump as part of their winter training in temperature of negative 26 degrees Celsius at China's border with Russia in Heihe, Heilongjiang province, December 14, 2015. (Photo by Reuters/Stringer)

A participant rests while people take part in the Mermaid Parade at Coney Island, in Brooklyn, New York, June 20, 2015. The annual parade, founded in 1983, seeks to bring mythology to life for residents, create confidence in the district and to allow artistic self-expression in public, according to the parade's website. (Photo by Eduardo Munoz/Reuters)

circa 1930: The neon illuminations of a wedding Chapel in Las Vegas.