While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

The Soyuz MS-17 spacecraft carrying the International Space Station (ISS) expedition 64 crew of NASA astronaut Kate Rubins and Russian cosmonauts Sergey Ryzhikov and Sergey Kud-Sverchkov blasts off to the ISS from the Russian-leased Baikonur cosmodrome in Kazakhstan on October 14, 2020. (Photo by Roscosmos/Handout via AFP Photo)

AJ Dereume holds Punxsutawney Phil during the Groundhog Day Festivities, at Gobblers Knob in Punxsutawney, Pennsylvania, U.S., February 2, 2023. (Photo by Alan Freed/Reuters)

An artwork called “McJesus”, which was sculpted by Finnish artist Jani Leinonen and depicts a crucified Ronald McDonald, is seen on display as part of the Haifa museum's “Sacred Goods” exhibit, in Haifa, Israel, Monday, January 14, 2019. Hundreds of Christians calling for the sculpture's removal protested at the museum last week. (Photo by Oded Balilty/AP Photo)

Fireworks go off while the beetle goes up in flames after being set on fire during the 11th annual Burning Beetle event on Saturday, January 20, 2024, at Pageant Park in Custer, S.D. The event was created in response to the Mountain Pine Beetle infestation a few years ago and continues to bring awareness to the impact of the beetles. (Photo by Matt Gade/Rapid City Journal via AP Photo)

Supporters of former US President and Republican presidential candidate Donald Trump arrive for a campaign rally at the PPL Center in Allentown, Pennsylvania, on October 29, 2024. (Photo by Angela Weiss/AFP Photo)

A college girl takes part in the Holi festival celebrations in Bhopal, India, 19 March 2019. Holi is celebrated on the full moon day and marks the beginning of the spring season. Holi will be celebrated as the Hindu spring festival of colors across the country on 21 March. (Photo by Sanjeev Gupta/EPA/EFE)

Pregnant revelers dance during a street pre-carnival party by the “Cordao do Boitata” Block, in Rio de Janeiro, Brazil, Sunday, February 12, 2023. Revelers are taking to the streets for the open-air block parties, leading up to Carnival's official Feb. 17th opening. (Photo by Bruna Prado/AP Photo)