A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A woman (C) shops for an offering at the witch doctor's street in La Paz, July 31, 2015. According to Andean culture, the all the month of August is a time to give offerings to “Pachamama” to give thanks for their farms and health. The Aymaras use coca leaves, candies, animal fat, llama fetuses, some dried fruits, powdered minerals and alcohol during these rituals. (Photo by David Mercado/Reuters)

A belly dancer dances on the bar at Georgian restaurant Nanuchka in Tel Aviv, Israel July 15, 2015. Nana Shrier, owner of Nanuchka, shocked Israel's culinary world when she removed all animal-based products from the menu. Nanuchka is part of a growing trend that has transformed Israel's financial center into a haven for meatless cuisine. (Photo by Baz Ratner/Reuters)

A student is assisted by teachers after she fell ill while marching in a parade celebrating Saint Peter's day in Lima, Peru, Monday, June 29, 2015. During the feast day of the Catholic saint, who is the patron saint of fishermen, coastal communities pay homage to St. Peter, whose statue is paraded to the sea and petitions are made to keep their vessels and all who work on them safe. (Photo by Rodrigo Abd/AP Photo)

Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)

A team from Woody's Ice Cream shop wrangle a large inflatable dinosaur down the street during the Independence Day Parade in Fairfax, Virginia July 4, 2015. Americans marched in star-spangled parades, ran relay races, gathered for fireworks shows and crowned a new world hot dog eating champion as they celebrated Independence Day in traditional style on Saturday. (Photo by Jonathan Ernst/Reuters)

A model sports beachwear designed by Gottex during the Canal Catwalk fashion show with clothing dedicated to Kate, Duchess of Cambridge, during the first edition of the World Fashion Fair in Amsterdam, Netherlands, Thursday, May 21, 2015. (Photo by Peter Dejong/AP Photo)

A breeder poses with fruits and specially made high-fibre bread, for 36-year-old giant panda Jia Jia, at the Hong Kong Ocean Park, China June 30, 2015. Jia Jia, the oldest giant panda living in captivity, is set to challenge the world record for the animals' longevity, with her age said to put her on par with a human centenarian. (Photo by Tyrone Siu/Reuters)