“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Christopher Blevins from the USA in action on his way winning the Cross Country Short Track Elite Men UCI XCC Mountain Bike World Series race in Nove Mesto na Morave, Czech Republic, 25 May 2025. (Photo by Maxime Schmid/EPA)

In this photo released by the Newton Fire department, a juvenile raccoon looks out from a grate after getting stuck in Newton, Massachusetts on August 1, 2019. The fire department was able to rescue the raccoon and free him from the grate. (Photo by HO/Newton Fire Department/AFP Photo)

A Sphynx cat is held by its owner at the WCF International Cat Show in Hanoi, Vietnam, 02 April 2023. The two-day event opened on 01 April at the Van Ho Exhibition Centre in Hanoi. (Photo by Luong Thai Linh/EPA)

The colourful process of salt harvesting is captured at the Hon Khoi Salt Fields in Nha Trang, Vietnam in December 2022. (Photo by Hilton Chen/Solent News & Photo Agency)

Students attend the first day of in-person classes, at a flooded school due to high tide, in Macabebe, Pampanga province, Philippines on August 22, 2022. (Photo by Lisa Marie David/Reuters)

Odontodactylus scyllarus, known as the peacock mantis shrimp, harlequin mantis shrimp or painted mantis shrimp, is a large mantis shrimp native to the Indo-Pacific from Guam to East Africa.