“Hi! I'm Joel, I live in a valley in British Columbia's Rocky Mountains, as close to the forest as I could possibly be! I love to run, bike, jump, eat and create and I hope that you enjoy my work as much as I enjoy creating it!” – Joel Robison. (Photo by: Joel Robison; Source: Flickr)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

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