Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Revellers in Newcastle, England on the last Friday before Christmas, December 20, 2019. Black Eye Friday festive mayhem hit the nation; Christmas celebrations kicked off with a bang across the country as revellers flocked to pubs and clubs for the biggest night of the year. (Photo by Scott Heppell/PA Images via Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A cat dressed in a traditional outfit takes part during the Orthodox Christmas celebration in Kiev, Ukraine on January 7, 2020. Orthodox Christians celebrate Christmas Day on December 25 of the older Julian calendar, which currently corresponds to January 7 in the Gregorian calendar. (Photo by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

Indian Christians take part in Christmas prayers at the Infant Jesus church in Bangalore, India, 25 December 2020. Most Christians celebrate Christmas on 25 December to commemorate the birth of Jesus, the central figure of Christianity. (Photo by Jagadeesh N.V./EPA/EFE)

A diver wearing a Santa Claus costume feeds a sunfish to attract visitors at the Hakkeijima Sea Paradise aquarium in Yokohama, suburban Tokyo on December 17, 2014. Christmas attractions will be held till Christmas Day. (Photo by Yoshikazu Tsuno/AFP Photo)

Painted glass Christmas and New Year decorations are pictured at the “Yolochka” (Christmas tree) factory, which has been producing glass decorations and toys for the festive season since 1848, in the town of Klin outside Moscow, Russia, November 24, 2016. (Photo by Maxim Zmeyev/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.