The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Liverpool man has shocked people with his party trick of making his eyes bulge out of his head, now he hopes to join the record books. This eye-popping performer is fast becoming a YouTube hit as he tries to claim the official world record.

People purchase the book “Steve Jobs” by Walter Isaacson on launch day at Shanghai's City of Books on October 24, 2011 in Shanghai, China. The book was launched in 30 book cities at the same time across the country. (Photo by ChinaFotoPress/Getty Images)

Participants ride horses, hold spears and wear historic armoured suits of the Middle Ages as they compete during the Saint George international knight tournament in Moscow, Russia, May 3, 2015. (Photo by Maxim Zmeyev/Reuters)

An Egyptian Coptic Christian girl carries palm decoration during Palm Sunday inside a church in Old Cairo, Egypt, April 5, 2015. For Christians worldwide, Palm Sunday marks Jesus Christ's entrance into Jerusalem, when his followers laid palm branches in his path, prior to his crucifixion. Western Christian churches and most Orthodox Christian churches follow different calendars and observe Easter on different dates. (Photo by Asmaa Waguih/Reuters)

A tourist catches snowflakes on her tongue during snow fall in Times Square, Midtown, New York, on January 3, 2013. A major snowstorm producing blizzard-like conditions hammered the northeastern United States on Friday, causing more than 1,000 U.S. flight delays and cancellations, paralyzing road travel, and closing schools and government offices. (Photo by Darren Ornitz/Reuters)