Nicole Scherzinger at the “The X Factor” TV show, Series 14, Episode 15, Judges' Houses in Sun City, South Africa on October 21, 2017. (Photo by Dymond/Thames/Syco/Rex Features/Shutterstock)

Grand Champion Oakhurst Crusin' in Chrome, an Australian Shepard, poses backstage at the Westminster Kennel Club Dog Show after winning best of opposite s*x on February 13, 2012 in New York City. (Photo by Michael Nagle/Getty Images)

Argentine-Spanish singer Nathy Peluso brings her Club Grasa set to life at the Boiler Room x PATRÓN Tequila debut event in Ibiza, Spain on August 14th, 2025. (Photo by Boiler Room)

American model, golf instructor, former professional golfer and social media personality Paige Spiranac drove fans wild by dressing up as Jessica Rabbit for Halloween on October 30, 2025. (Photoby X @PaigeSpiranac)

A coil-shaped Helix Nebula showing a fine web of filamentary “bicycle-spoke” features embedded in the colorful red and blue ring of gas. At 650 light-years away, the Helix is one of the nearest planetary nebulae to Earth. A planetary nebula is the glowing gas around a dying, Sun-like star. (Photo by Reuters/NASA)

On the morning of February 14, 2025, the arrival of spring was celebrated in a festive atmosphere under the Bakul tree at the Faculty of Fine Arts, University of Dhaka. Dressed in vibrant shades of yellow and orange, people welcomed the season with music, dance, and traditional attire, embracing the warmth and joy of new beginnings. (Photo by Rubel Karmaker/ZUMA Press Wire/Alamy Live News)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.