“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Female North Korean traffic police officers gather in front of bronze statues of the late leaders Kim Il Sung and Kim Jong Il to pay their respects in Pyongyang, North Korea on Saturday, February 16, 2013. North Koreans turned out to commemorate what would have been the 71th birthday of Kim Jong Il who died on December 17, 2011. (Photo by David Guttenfelder/AP Photo)

Tribal artists and supporters from the southern Indian state of Karnataka dance outside the residence of Congress Party President Sonia Gandhi during her birthday celebrations in New Delhi, India, Wednesday, December 9, 2015. The Italian-born Gandhi is the widow of former Prime Minister Rajiv Gandhi and has led the Congress party since 1998. (Photo by Altaf Qadri/AP Photo)

A Sadhu, Hindu holy person, prepares himself by smearing ashes on his body during the Maha Shivaratri festival at the Pashupati Temple in Kathmandu, Nepal, 11 March 2021. The Maha Shivratri festival, which is celebrated on 11 March, sees Hindu devotees, from across the country and neighboring India, gather to celebrate the birthday of Lord Shiva, the Hindu god of creation and destruction, by offering special prayers and fasting. (Photo by Narendra Shrestha/EPA/EFE)

A group of sadhus (holy men) participate in a religious rally to mark the Mahashivaratri festival at Pashupati Temple in Kathmandu, Nepal, 06 March 2024. The festival celebrated on 08 March, sees Hindu devotees from across the country and neighboring India gather to fast and offer special prayers to celebrate the birthday of Lord Shiva, the Hindu god of creation and destruction. (Photo by Narendra Shrestha/EPA/EFE)

The Breitling DC-3, HB-IRJ, plane fly escorted by Italian Air Force's aerobatic demonstration team, the Frecce Tricolori, during the last stage of its world tour two days ahead of the International Sion Air Show, in Sion, Switzerland, 13 September 2017. From March to September 2017, the Breitling DC-3 from 1940 has done a grand world tour in several stages, over 28 countries and flies 50000km, an amazing accomplishment for this legendary plane that will be celebrating its 77th birthday. (Photo by Christian Merz/EPA/EFE)

Indonesian tourists take photos at the Marina Bay in Singapore May 14, 2015. When Singapore celebrated its 50th birthday as an independent country in August,the city state bore little resemblance to the tiny island nation that was expelled from Malaysia in 1965. Its physical stature has swollen by 20 percent thanks to one of the world's most aggressive land reclamation drives. (Photo by Edgar Su/Reuters)