“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A woman receives a traditional cleansing in the church of San Simon in Iztapa, Chimaltenango, Guatemala, October 28, 2015. People in Guatemala revere San Simon, also known by his Mayan name Maximon o Ry Laj Man, on October 28 annually. For some devotees, San Simon is synonymous with prosperity and happiness, while others associate him with witchcraft, paganism and a protector for drunkards. Since the 19th century, devotees have offered money, liquor or tobacco in exchange for his blessings. (Photo by Jorge Dan Lopez/Reuters)

A Zombie Santa is pictured Death Yard Haunted Attraction in Hendersonville, Tennessee December 10, 2014. The Nashville-area haunted house is getting into the Christmas spirit this weekend, with Zombie Santa, his undead elves and a demonic reindeer going on the attack for fun and charity. (Photo by Harrison McClary/Reuters)

In this March 12, 2015 photo, a man tours a graffiti exhibition at the Museum of Modern Art, in Bogota, Colombia. The city-run museum recently held an exhibition highlighting the work of Bogota street artists who go by aliases such as Joems and the MonsTruacioN collective. (Photo by Fernando Vergara/AP Photo)

A rider on horseback competes in the Margalla Festival Tent Pegging Championship in Islamabad, Pakistan, June 5, 2016. Tent pegging is an equestrian sport popular in India and Pakistan, with a history going back to the cavalries of ancient armies. (Photo by Caren Firouz/Reuters)

These adrenaline-junkie climbers go to extraordinary lengths, and heights, to take a selfie. Hundreds of metres above the ground, the climbers risk their life and liberty as they scale huge structures and photograph the results. Known as urban exploration, the aim is to find extremely high and almost inaccessible city buildings and reach their dizzying summits. (Photo by Yaroslav Segeda/Solent News)

Partygoers in United Kingdom flocked to bars and clubs across the nation on Friday as they drunk in the 34C scorcher. Revellers were pictured in Leeds on June 17, 2022 necking drinks and going wild as the sun set on the hottest day of the year so far. (Photo by Nb press ltd)