Air conditioners, more than 500 in total, hang on the wall of an office building on August 15, 2011 in Fuzhou, Fujiang Province of China. This 25-story office building was built with no central air conditioner system, each office has it own individual unit installed on the exterior creating this wall of air conditioners. (Photo by ChinaFotoPress/Getty Images)

Zookeepers measure the length of a pueblan milk snake in the Reptile House of ZSL London Zoo as part of their annual weighing and measuring of their animals on August 25, 2011 in London, England. The heights and weights of over 750 different animal species at the zoo are recorded into the International Species Information System, to monitor their health and share the data with other zoos across the world. (Photo by Oli Scarff/Getty Images)

Aimee, 19, who has Down syndrome, has make-up applied by her mother before a presentation in Monterrey, Mexico, in this picture taken April 9, 2016. The association “Abrazame con Discapacidad” (“Embrace me with Disabilities”) teaches folk dance to low-income people with Down syndrome and manages presentations at public events where they receive a payment, as part of a therapy that helps improve their motor system, learning and self-esteem, the association said. (Photo by Daniel Becerril/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A member of the “Exit Point” amateur rope-jumping group jumps from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, November 3, 2013. Fans of rope-jumping, a kind of extreme sport involving a jump from a high point using an advanced leverage system combining mountaineering and rope safety equipment, marked the end of the group's jumping season and recent Halloween festivities. (Photo by Ilya Naymushin/Reuters)

“March 19, 2012 was the first rehearsal for the Victory Day Parade at the training ground in Alabino (near Moscow, Moscow Military District). Since the end of February troops and vehicles from various units and formations of the Armed Forces began arriving to Alabino training ground. The first rehearsal included only military vehicles. During the ride the average speed of vehicles is 12 km/h, the distance depending on the type of vehicle from 12 to 15 meters”. – Vitaly Kuzmin

“Hydrocynus goliath, also known as the goliath tigerfish, giant tigerfish or mbenga, is a very large African predatory freshwater fish. The giant tigerfish is restricted to the Zaire River system, Lualaba River, Lake Upemba and Lake Tanganyika”. (Photo by Tigerfishcamp / Tourettefishing / Bigfishesoftheworld)