Polish supermodel Anja Rubik attends the Saint Laurent show as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on February 25, 2020 in Paris, France. (Photo by Swan Gallet/WWD/Rex Features/Shutterstock)

Rapper Cardi B is seen in Paris, France on September 30, 2019 at Paris Fashion Week. (Photo by Splash News and Pictures)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

British-Irish model Stella Maxwell poses backstage prior to the Elie Saab Womenswear Spring/Summer 2026 show as part of Paris Fashion Week on October 04, 2025 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)

Brazilian singer Larissa de Macedo Machado, better known by her stage name Anitta is seen outside Schiaparelli during Paris Fashion Week – Haute Couture Fall Winter 2022 2023 – Day One on July 04, 2022 in Paris, France. (Photo by Spread Pictures/The Mega Agency)

Britain's Alice Kinsella competes in the balance beam event of the artistic gymnastics women's qualification during the Paris 2024 Olympic Games at the Bercy Arena in Paris, on July 28, 2024. (Photo by Gabriel Bouys/AFP Photo)

Puerto Rico's Ayden Owens-Delerme competes in the men's decathlon shot put of the athletics event at the Paris 2024 Olympic Games at Stade de France in Saint-Denis, north of Paris, on August 2, 2024. (Photo by Kirill Kudryavtsev/AFP Photo)