Chinelos (traditional costumed dancers) perform in front of San Andres Ocotlan church as part of continuing festivities to welcome the new year in Calimaya, Mexico on January 4, 2016. (Photo by Arturo Hernandez/Demotix/Corbis)

A woman takes a picture as a super moon, known as the Blue Moon, rises above Ciudad Juarez, Mexico on August 30, 2023. (Photo by Jose Luis Gonzalez/Reuters)

An artwork by artist Chavis Marmol, a Tesla 3 car crushed by a nine-ton Olmec-inspired head, is pictured in Mexico City on March 13, 2024. (Photo by Carl de Souza/AFP Photo)

A Mexican soldier burns coca plants in the mountainous area of Atoyac de Alvarez, Guerrero state, Mexico, on February 15, 2023. (Photo by Francisco Robles/AFP Photo)

National police transport an anti-government protester detainee during a protest against Nicolas Maduro's government in Caracas March 13, 2014. Venezuela's state prosecutor said on Thursday the death toll from a month of violent protests had risen to 28, after the nation's top court ordered opposition mayors to dismantle barricades set up by street protesters. State prosecutor Luisa Ortega Diaz, speaking on the sidelines of the U.N. Human Rights Council in Geneva, also said 1,293 detainees had been released and 104 remained in custody accused of serious crimes during the anti-government demonstrations. (Photo by Carlos Garcia Rawlins/Reuters)

An American white pelican takes flight on the island of Petatan in the municipality of Cojumatlan de Regules, Michoacan state, Mexico on February 23, 2024. The island becomes home to the pelicans during the winter, when they travel from the north of the United States and the south of Canada to the warmer waters of Lake Chapala in Mexico. The birds are a tourist attraction and people gather on the island's boardwalk to feed them and watch them fly. (Photo by Enrique Castro/AFP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)