To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A woman takes a picture of people posing in front of “Zinzow”, a “Transformers-inspired” sculpture constructed from scrap metal in Podgorica, July 22, 2014. Danilo Baletic, 22, makes sculptures of his childhood cartoon heroes, “Transformers”, from scrap metal. In the last two years he has made seven “Transformers” sculptures that are placed on the streets of Montenegro's capital Podgorica as part of an exhibition called “Transformers defending Podgorica”. (Photo by Stevo Vasiljevic/Reuters)

A gallery staff member walks past Fleeting Monument (1985) by artist Cornelia Parker, one of the works on display at Yorkshire Sculpture Parks Longside Gallery as part of the “Making It: Sculpture in Britain 1977-1986” exhibition on March 27, 2015 in Barnsley, England. (Photo by Christopher Furlong/Getty Images)