While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman looks at a swimmer getting herself warm after the annual Christmas winter swimming competition in the Vltava river in Prague December 26, 2014. (Photo by David W. Cerny/Reuters)

A man makes traditional candy “Matang” in preparation for the upcoming Chinese Lunar New Year in Yuqing County, Zunyi, Guizhou Province, China, January 18, 2016. (Photo by Reuters/China Daily)

A bride gets her make-up done before the start of a mass marriage ceremony in Kolkata, India, February 14, 2016. A total of 150 tribal Hindu, Muslim and Christian couples from various villages across the state took their wedding vows on Sunday during the day-long mass marriage ceremony organised by a social organisation, the organisers said. (Photo by Rupak De Chowdhuri/Reuters)

A wolf-like robot “Super Monster Wolf” stands beside a rice field to drive away wild animals that cause damages to crops in Kisarazu, Chiba prefecture, on August 25, 2017. The agricultural coopetative association JA Kisarazu-shi introduced the 65cm-long and 50cm-high robot recently on a trial basis which can detect wild animals such as boars and deers with an infrared ray sensor when they approach and intimidates them, flashing the red LED eyes and blaring 48 types of sounds including a wolf growl and human voice. (Photo by Toru Yamanaka/AFP Photo)

Members of the Baby Dolls, a traditional Mardi Gras social club, dance during a second line parade honoring music legend Fats Domino, in New Orleans, Wednesday, November 1, 2017. The thousand-strong group marched and danced from Vaughn's Lounge to Domino's former home in the Lower 9th Ward. Domino, a New Orleans native, died this past week. (Photo by Gerald Herbert/AP Photo)

Men wear masks as they sit in the metro in Prague, Czech Republic, 17 March 2020. According to media reports, the Czech government decided to impose a two-week quarantine in the country on the evening of 15 March, and ban all international travel from 16 March 2020. Currently 383 cases of the coronavirus SARS-CoV-2, which causes the Covid-19 disease, have been officially confirmed in Czech Republic. (Photo by Martin Divisek/EPA/EFE)

People stand in queue keeping social distance beside a Covid-19 awareness scarecrows placed by Chennai municipality at a market during a government-imposed nationwide lockdown as a preventive measure against the COVID-19 coronavirus, in Chennai on April 11, 2020. (Photo by Arun Sankar/AFP Photo)