A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A woman (C) shops for an offering at the witch doctor's street in La Paz, July 31, 2015. According to Andean culture, the all the month of August is a time to give offerings to “Pachamama” to give thanks for their farms and health. The Aymaras use coca leaves, candies, animal fat, llama fetuses, some dried fruits, powdered minerals and alcohol during these rituals. (Photo by David Mercado/Reuters)

The Porsche 919 Hybrid No17 of the Porsche Team driven by Timo Bernhard of Germany is seen in action during the 83rd 24-hour Le Mans endurance race, in Le Mans, western France, Saturday, June 13, 2015. (AP Photo/David Vincent)

Part made cricket bats sit in a box at the Salix Cricket Bat Company in Langley, Britain July 6, 2015. Salix Cricket Bat Company use traditional tools and techniques to make cricket bats by hand. (Photo by Neil Hall/Reuters)

Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)

A team from Woody's Ice Cream shop wrangle a large inflatable dinosaur down the street during the Independence Day Parade in Fairfax, Virginia July 4, 2015. Americans marched in star-spangled parades, ran relay races, gathered for fireworks shows and crowned a new world hot dog eating champion as they celebrated Independence Day in traditional style on Saturday. (Photo by Jonathan Ernst/Reuters)

A model sports beachwear designed by Gottex during the Canal Catwalk fashion show with clothing dedicated to Kate, Duchess of Cambridge, during the first edition of the World Fashion Fair in Amsterdam, Netherlands, Thursday, May 21, 2015. (Photo by Peter Dejong/AP Photo)

The head of a decapitated rooster is pictured after a rooster run, during celebrations in honour of San Juan Bautista in San Juan de Oriente town, Nicaragua, June 26, 2015. The rooster runs, where horse-riders try to pull the head off live roosters, symbolize the beheading of John the Baptist. (Photo by Oswaldo Rivas/Reuters)