While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A timber truck driver (L) dressed as Father Frost is saluted by a soldier at the Kremlin's Spasskiye (Saviour) Gate in Moscow, Russian Federation, on December 24, 2013. (Photo by Vyacheslav Prokofyev/ITAR-TASS/ZUMA Press)

An Israeli boy swims next to sheep belonging to a Palestinian farmer in the West Bank village of Al-Auja in the Jordan Valley on April 8, 2015 during the Jewish Passover holiday. Thousands of Israelis spent the day outdoors, picnicking and touring the country during the eight-day Passover holiday, which commemorates the Israelites' exodus from Egypt some 3,500 years ago. (Photo by Menahem Kahana/AFP Photo)

Punk protest band p*ssy Riot member Maria Alyokhina is detained by police at a protest in central Moscow February 24, 2014. Russian riot police detained over a hundred protesters, including two members of p*ssy Riot, on Monday at a Moscow courthouse where seven opponents of President Vladimir Putin were jailed from two and a half to four years over a demonstration that turned violent. (Photo by Maxim Shemetov/Reuters)

The Flying Bull's P-38 Lockheed Lightning N25Y / 13 – Red Bull – Flying Legends Airshow 2012 Duxford (Photo by Rob Lovesey)

Racegoers make their way home after Ladies Day on the second day of the Grand National meeting at Aintree Racecourse on April 9, 2010 in Aintree, England. Friday is traditionally Ladies day at the three-day meeting of the world famous Grand National, where fashion is as important as the racing. (Photo by Christopher Furlong/Getty Images)

Football Soccer, England vs Wales, EURO 2016, Group B, Stade Bollaert-Delelis, Lens, France on June 16, 2016. Soccer fan Laura Woods from England fixes her makeup near riot police near the Lens stadium before the England vs Wales game. (Photo by Wolfgang Rattay/Reuters)

People play "Palin", a traditional ritual and ancestral Mapuche game played with curved sticks called "Chuecas" and a wooden ball, during a meet on Dia de la Raza (Day of the Races), also known as Columbus Day in Vina del Mar, Chile October 11, 2015. (Photo by Rodrigo Garrido/Reuters)