The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

South Korean bee farmer Ahn Sang-Kyu protests Japan's claim of sovereignty over disputed islets May 2, 2006 in Seoul, South Korea. Ahn, a local bee farmer, released over 140,000 bees and attracted them to his body to protest Japan's sovereignty claims over a tiny group of islands located off the east coast of South Korea, called the Dokdo islets by the Koreans and Takeshima by the Japanese. The volcanic islets located about 90 kilometres east of South Korea's Ullung Island, have been a source of diplomatic friction between South Korea and Japan for years. (Photo by Chung Sung-Jun/Getty Images)

Figures from Antony Gormley's “Field For The British Isles” adorns an exhibition space in St Helen's College in the town of it's creation 15 years ago, June 23, 2008, St Helens, England. The installation of over 40,000 clay figures has returned to the place where it was made by local people from local clay. Artist Antony Gormley describes his creation as “25 tons of clay energised by fire, sensitised by touch and made conscious by being given eyes ... a field of gazes which looks at the observer making him or her its subject”. (Photo by Christopher Furlong/Getty Images)

Student, Shoukria positions a stone for cutting at the Turquoise Mountain Gem cutting class on May 18, 2011, in Kabul, Afghanistan. The mineral resources of Afghanistan are relatively unexplored even with Afghanistan's mineral wealth of coal, copper, gold and iron ore, with precious and semiprecious stones, including high-quality emerald, lapis lazuli, red garnet and ruby. Given the country's remote and rugged terrain, on-going instability plus an inadequate infrastructure and transportation means that mining is still difficult. While many are trying to bring positive changes, Afghanistan's mining industry uses unregulated, primitive methods and outdated equipment. (Photo by Paula Bronstein/Getty Images)

A history enthusiast, dressed as a soldier, fights during the re-enactment of Napoleon's famous battle of Austerlitz near the southern Moravian town of Slavkov u Brna December 5, 2015. Hundreds of history enthusiasts gathered near the city of Slavkov before a re-enactment of Napoleon's famous battle of Austerlitz on Saturday to mark its 210th anniversary. (Photo by David W. Cerny/Reuters)