Popocatepetl volcano spews incandescent material as seen from Paso de Cortés on May 23, 2023 in Amecameca, Mexico. The second highest volcano in the country increased its activity while Mexican authorities raised the alert to yellow phase 3. Popocatepetl volcano caused the fall of ashes in different municipalities in Puebla, Estado de Mexico and Mexico City. Mexican army has spread forces as a preventive measure while the 3 levels of government are in coordination to observe the activity of the volcano and the situation in the surroundings. (Photo by Cristopher Rogel Blanquet/Getty Images)

An American white pelican takes flight on the island of Petatan in the municipality of Cojumatlan de Regules, Michoacan state, Mexico on February 23, 2024. The island becomes home to the pelicans during the winter, when they travel from the north of the United States and the south of Canada to the warmer waters of Lake Chapala in Mexico. The birds are a tourist attraction and people gather on the island's boardwalk to feed them and watch them fly. (Photo by Enrique Castro/AFP Photo)

A ballet student from the Kibera based Project Elimu poses ahead of a public show in Kibera on August 14, 2024. Project Elimu, a community driven non profit organization, provides afterschool art, sport education programs for young people age 3 to 22. During school holidays the center holds street perfomances to encourage more students to join the dance center. Kibera is the largest slum in Nairobi, one of the largest in Africa. (Photo by Gordwin Odhiambo/AFP Photo)

Young dancers practice by the Kenya – Uganda railway line, prior to the start of a Christmas ballet event in Kibera, the Kenyan capital's largest slum, Friday, December 15, 2023. The ballet project is run by Project Elimu, a community-driven nonprofit that offers after-school arts education and a safe space to children in Kibera. (Photo by Brian Inganga/AP Photo)

A passenger without pants waits for the subway train during “The No Pants Subway Ride” in Mexico City January 11, 2015. The event, the fifth organized in Mexico, is an annual flash mob and occurs in different cities around the world, according to its organisers. (Photo by Edgard Garrido/Reuters)

Ella Bucio of Mexico takes part in a training session before Women's Speed Semi Final at the FIG Parkour World Championships in Tokyo on October 15, 2022. (Photo by Philip Fong/AFP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)