The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

The FFZero1 by Faraday Future is displayed at CES Unveiled, a media preview event for CES International Monday, January 4, 2016, in Las Vegas. The high performance electric concept car was unveiled during a news conference by Faraday Future. (Photo by Gregory Bull/AP Photo)

A tourist stands at an edge of the singing sand, the 150-metre-high by three-kilometre-long dune that generates a low-pitched, organ-like rumble in dry weather, in Altyn-Emel national park in Almaty region, Kazakhstan, May 12, 2016. (Photo by Shamil Zhumatov/Reuters)

Kevin Kvasnicka (L) and Jesse Gonzales openly carry firearms as they watch U.S. Republican presidential nominee Donald Trump speak on a big screen television along East 4th street during the Republican National Convention in Cleveland, Ohio, U.S., July 21, 2016. (Photo by Adrees Latif/Reuters)

Supporters of former Democratic presidential candidate Bernie Sanders hold up posters at a “Black Men For Bernie” rally to gain support for third party candidates and protest the DNC during the 2016 Democratic National Convention on July 27, 2016 in Philadelphia, Pennsylvania. (Photo by Patrick T. Fallon/AFP Photo)

Kendall Jenner attends “Rei Kawakubo/Comme des Garcons: Art Of The In-Between” Costume Institute Gala – Arrivals at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by David Fisher/Rex Features/Shutterstock)

A worker roasts rows of freshly slaughtered pigs, known locally as “lechon” and famously served as main courses during the New Year revelry, at a store in Manila, Philippines, December 31, 2016. (Photo by Ezra Acayan/Reuters)

People fall down as they try to form a human pyramid to break the “Dahi handi”, an earthen pot filled with curd, an integral part of celebrations to mark Janmashtami in Mumbai, India, Monday, August 18, 2014. Hindu devotees take part in the celebration in which an earthen pot is suspended high above the ground and groups of young men and children form a human pyramid to reach the pot and break it. The festival celebrates the birth of Hindu god Lord Krishna, one of the most popular gods in Hinduism. (Photo by Rafiq Maqbool/AP Photo)