David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

A decorated elephant march at the Navam Perahera, a Buddhist pageant of elephants, dancers and drummers, in Colombo February 3, 2015. Over 50 elephants participated in the street parade for Gangaramaya temple's annual Perahera festival, along with a nightly procession of traditional dancers, fire twirlers and traditional musicians. (Photo by Dinuka Liyanawatte/Reuters)

People take part in the Cupid's Undie Run in the Manhattan borough of New York February 7, 2015. The run, held to raise funds to combat children's tumors, sees runners in their underwear partying and running along the West Side Highway. (Photo by Carlo Allegri/Reuters)

A view of a Van Gogh-inspired hot air balloon being inflated during the Philippine International Hot Air Balloon Fiesta at Clark Freeport Zone in Pampanga province, north of Manila February 12, 2015. According to the organizer, a total of 32 hot air balloons are part of the four-day event. (Photo by Erik De Castro/Reuters)

An animal rights activist from People for the Ethical Treatment of Animals (PETA) hands out bananas to motorists at an intersection in Bangkok, Thailand, 12 February 2015. Activists called on people turn to vegetarian saying the cholesterol in meat, eggs and daily products can contribute to hardening of arteries and slow the flow of blood to all the body's vital organs. (Photo by Diego Azubel/EPA)

Hugo Belleri (L), a three-year-old boy and the youngest Gilles of Binche, takes part in the parade of Young Gilles of Binche during the carnival event in Binche February 17, 2015. The Binche carnival, a UNESCO World Heritage event, is the biggest and the liveliest annual event in Belgium. Up to 1,000 Gilles parade in the city centre of Binche, wearing a red, yellow and black medieval costume hung with bells and decorated with fluffy lace at the neck, wrists and ankles. (Photo by Yves Herman/Reuters)