While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A bride gets ready during a mass wedding ceremony in the old quarters of Delhi February 20, 2015. A total of 12 couples took their wedding vows on Friday during the mass wedding ceremony organised by a Hindu religious organisation, an organiser said. (Photo by Ahmad Masood/Reuters)

Labourers work at the installation site of Liquefied Petroleum Gas (LPG) pipeline on May Day or Labour Day in Chandigarh, India, May 1, 2015. (Photo by Ajay Verma/Reuters)

A girl is seen in a bakery in the old walled town of Harar in eastern Ethiopia, May 19, 2015. Daily life of people in Ethiopia, where elections are held this weekend, is portrayed in the east African nation's churches and mosques, coffee shops and markets, both in the capital Addis Ababa and the walled town of Harar in the east. Ethiopia, home to nearly 100 million people, holds the first poll on Sunday since long-serving leader Meles Zenawi died in 2012. (Photo by Siegfried Modola/Reuters)

Houthi followers perform the traditional Baraa dance ahead of a demonstration against the Saudi-led air strikes in Yemen's capital Sanaa August 24, 2015. The nothern-based Houthis, a Shi'ite Muslim group, took control of Sanaa last September. Arab countries intervened in the conflict in March to halt a Houthi advance into the south which caused the Saudi-backed government to flee to Riyadh from its refuge in the southern port of Aden. (Photo by Khaled Abdullah/Reuters)

Russia's Ekaterina Birlova casts a shadow on the sand as she serves to Poland during a women's beach volleyball match at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Tuesday, August 9, 2016. (Photo by Marcio Jose Sanchez/AP Photo)

Show promoters for Motolite batteries sit on a jeepney as they pose for photographers during the Manila International Auto show in Pasay, Metro Manila, Philippines on April 4, 2013. (Photo by Erik De Castro/Reuters)

An Indian nomadic shepherd from the western Rajasthan state guides his flock of sheep through an access road in Greater Noida, outskirts of New Delhi, India, Tuesday, December 5, 2017. Looking for suitable pasture lands for grazing, shepherds migrate their flocks over extensive areas in the same state or to neighboring states in India. (Photo by R.S. Iyer/AP Photo)