While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Promotional models use their smartphones during their break at the Global Mobile Internet Conference in Beijing May 6, 2014. Mobile Internet industry executives, developers and investors from more than 30 countries took part in the Global Mobile Internet Conference in Beijing, the organiser said. (Photo by Kim Kyung-Hoon/Reuters)

Kirby Chambliss of the United States flies in formation with Matt Hall of Australia, Yoshihide Muroya of Japan and Nigel Lamb of Britain prior to the third stage of the Red Bull Air Race World Championship in front of the Petronas Towers in Kuala Lumpur, Malaysia, on May 15, 2014. (Photo by Joerg Mitter/Red Bull via Reuters)

Jiff with Playboy Playmates arrives at the Playboy Super Bowl XLIX Party on Friday, January 30, 2015 in Scottsdale, Ariz. (Photo by Omar Vega/Invision/AP Photo)

Recycling artist Nicolas Gomez checks the strings of a cello he has made out of an oil barrel for the Orchestra of Recycled Instruments of Cateura, in Cateura, Paraguay February 13, 2015. Saudi Arabia's oil exports have risen in February in response to stronger demand from customers. As OPEC's top producer battles for market share Reuters photographers around the globe have been photographing oil barrels to document how they are utilised once the fuel has been used. (Photo by Jorge Adorno/Reuters)

A woman swigs from bottles of rum and coke before entering the Coachella Valley Music and Arts Festival in Indio, California April 12, 2015. (Photo by Lucy Nicholson/Reuters)

A tribal fighter loyal to Yemen's government stands in Al Khurais village of Nihm district east of the capital Sanaa January 11, 2016. (Photo by Ali Owidha/Reuters)

A military instructor helps a boy to shoot a rifle with blanks at a weapon exhibition during a military show in St.Petersburg, Russia, Sunday, January 17, 2016. (Photo by Dmitry Lovetsky/AP Photo)