While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Bob Steele, of Jefferson, Texas, positions his bears during The Great Bear Show at the Dubuque (Iowa) County Fair on July 25, 2012. (Photo by Jessica Reilly/Telegraph Herald)

A storm whips through a tented area occupied by Nepalese earthquake survivors as a mother grabs her infant child and runs to find shelter in Kathmandu, Nepal 23 May 2015. Nepalese, who lost their homes in earthquake and fear aftershocks, have been living in temporary shelter in open ground which they had to flee because of the heavy rain and powerful wind. (Photo by Narendra Shrestha/EPA)

In this photograph taken on June 28, 2015, a hiker in Hong Kong takes a picture of the city from a walking trail. The southern Chinese territory is crisscrossed by more than 180 miles of designated hiking trails. (Photo by Alex Ogle/AFP Photo)

Indian commuters wade through floodwaters during the continuous rain shower in Calcutta, India, July 10, 2015. A monsoon shower hit the city and disrupted daily life. The Indian monsoon, takes place between May and September. (Photo by Piyal Adhikary/EPA)

Iranian demonstrators burn an Israeli flag during a rally marking al-Quds (Jerusalem) Day in Tehran July 10, 2015. (Photo by Reuters/Stringer/TIMA)

A demonstrator jumps from a vehicle of the Organisation for Security and Co-operation in Europe (OSCE) during a protest to demand what protesters say is true information from the OSCE about the shelling in Donetsk, Ukraine (since April 2014, the city is the administrative centre of the Donetsk People's Republic), July 23, 2015. The graffiti reads, “Stop moronic war!”. (Photo by Alexander Ermochenko/Reuters)

A villager pours pesticide from a bucket as Mount Sinabung spews ash at Kebayaken village in Karo district, Indonesia's North Sumatra province, on December 4, 2013. The country has ordered the evacuation of 15,000 residents near the active volcano. (Photo by Roni Bintang/Reuters)