Rosanna Davison attends the “Lambertz Monday Night” at Alter Wartesaal on February 1, 2012 in Cologne, Germany. (Photo by Andreas Rentz/Getty Images)

A Pakistani scavenger girl writes on a notebook she collected from a garbage, while another girl sits next to her in Lahore, Pakistan, Wednesday, April 1, 2015. Thousands of children pick recyclable items from waste dumping points to earn living for their poor families. (Photo by K. M. Chaudary/AP Photo)

Athlets run during the women's 3000 meter steeplechase at the International Athletics Meeting in Lucerne, Switzerland, 14 June 2016. (Photo by Alexandra Wey/EPA)

Street musicians with their faces covered with animal masks play to earn some money in central Vienna, Austria, November 8, 2015. (Photo by Vasily Fedosenko/Reuters)

Principle Ballet Dancer, Ekaterina Bulgutova, of the Russian State Ballet, with the Nutcracker part of Christmas Ballet Season in Cardiff which starts at St Davids Hall on December 20, 2016 in Cardiff, England. (Photo by Kiran Ridley/Barcroft Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

(L-R) Jade Chapman, Maryam Maquillage, Mariah Carey, Laura Lee and Arika Sato attend M.A.C Cosmetics Mariah Carey Beauty Icon Launch at Baccarat Hotel on December 3, 2016 in New York City. (Photo by Theo Wargo/Getty Images for M.A.C)

“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)