A tourist catches snowflakes on her tongue during snow fall in Times Square, Midtown, New York, on January 3, 2013. A major snowstorm producing blizzard-like conditions hammered the northeastern United States on Friday, causing more than 1,000 U.S. flight delays and cancellations, paralyzing road travel, and closing schools and government offices. (Photo by Darren Ornitz/Reuters)

Indian Muslim children hold anti-US placards as they participate in a protest meeting against the film “Innocence of Muslims” in Kolkata on October 5, 2012. A low-budget, US-produced “Innocence of Muslims” movie has incited a wave of bloody anti-US violence in Libya, Egypt, Sudan, Tunisia, Yemen and in several other countries across the Muslim world. (Photo by Dibyangshu Sarkar/AFP/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man makes traditional candy “Matang” in preparation for the upcoming Chinese Lunar New Year in Yuqing County, Zunyi, Guizhou Province, China, January 18, 2016. (Photo by Reuters/China Daily)

German shoemaker Georg Wessels (R) presents shoes to Win Zaw Oo, who according to his medical team, at 2.3 metres (7.5 ft), is Myanmar's tallest man, in Yangon March 26, 2014. (Photo by Reuters/Minzayar)

A woman is tattooed by an artist during Warsaw Tattoo Convention 2014 in Warsaw November 29, 2014. (Photo by Kacper Pempel/Reuters)

Miss Wisconsin Haley Laundrie competes in the evening gown competition during the preliminary round of the 2015 Miss USA Pageant in Baton Rouge, La., Wednesday, July 8, 2015. (Photo by Gerald Herbert/AP Photo)

Sculptures entitled “The Rising Tide” by British sculptor Jason deCaires Taylor are seen beside the River Thames in front of the Houses of Parliament and the London Eye ferris wheel in London, September 3, 2015. The representations of four horses and riders are fully visible at low tide but become immersed underwater twice a day as the Thames rises to reach full tide. The installation will be on display throughout September as part of the annual Totally Thames festival. (Photo by Toby Melville/Reuters)