Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Women wearing traditional hats, known as a non la, sell fruits in Hoi An, Vietnam April 4, 2016. The non la hats are made of readily available materials such as palm leaves, tree bark and bamboo and are visible everywhere in the city, a UNESCO World Heritage site. Hoi An's history as a busy trading port is evident throughout its architecture, a mix of eras and styles, with traditional wooden Vietnamese houses, Chinese temples and French colonial buildings. (Photo by Jorge Silva/Reuters)

In this January 23, 2015 photo, Guillermo Luna Martinez, 36, carries freshly painted piñatas representing Disney's Frozen snowman character Olaf downstairs to where his wife Elvia Vicente Albarran will use paper to craft the character's eyes, teeth, and distinctive tuft of hair, at the family's workshop in the Iztapalapa neighborhood of Mexico City. Though Luna and his wife have chosen to work in the family business, they plan to let their children, Guillermo, 10, and Melissa, 9, decide for themselves. “Who knows if the business will last forever”, said Luna, “I'd prefer that they study and get a career, for them to have a better future”. (Photo by Rebecca Blackwell/AP Photo)

“On March 8th activists celebrate International Women’s Day, which dates back to the early 20th century and has been observed by the United Nations since 1975. In the run-up to the event, Reuters photographers in countries around the globe took a series of portraits of women and their daughters. They asked each mother what her profession was, at what age she had finished education, and what she wanted her daughter to become when she grew up. They also asked each daughter at what age she would finish education and what she wanted to do in the future. The series of images offers an insight into the lives of women and girls around the world”. – Reuters. (Photo by Feisal Omar/Reuters)

A girl of the Amazonian Tatuyo tribe poses while waiting to sell crafts to tourists in her village in the Rio Negro (Black River) near Manaus city, a World Cup host city, June 23, 2014. Because of their proximity to host city Manaus and their warm welcome, the Tatuyo have enjoyed three weeks of brisk business thanks to the World Cup. Usually, they host between 10 and 30 tourists a day. During the World Cup, this number has rocketed to 250 a day, They have become richer and other communities now come to them to sell them juices and fishes. (Photo by Andres Stapff/Reuters)

A woman promotes a go-go dance bar in Pattaya, Thailand March 25, 2017. With mascots dressed as smiling fish and a police rock band, Thai authorities launched a “Happy Zone” at the weekend to improve the image of a city notorious for sеx tourism. Stung by foreign headlines portraying the seaside resort of Pattaya as “Sin City” and “The World’s Sеx Capital”, Thailand’s junta has begun a new effort to re-brand it. Businesses in the Happy Zone are asked to make the area feel safer, there are increased security patrols, police launched a mobile phone app for visitors to summon them if an emergency occurs. (Photo by Jorge Silva/Reuters)

Bar girls use their mobile phones outside a bar along the Walking Street where bars and sеx scenes are a commonplace July 31, 2016 in Pattaya, Thailand. Thailand's first female minister of tourism would like the sеx trade that is a huge business in the country to be banned. Tourists flock to Thailand for many sights including beautiful beaches but also for sеx tourism. Cities like Bangkok and Pattaya are well known as hubs of the Southeast Asian sеx trade, despite the fact that prostitution has been illegal in Thailand since 1960. (Photo by Paula Bronstein/Getty Images)

A bar girl shows off her sexual desires along the Walking Street where bars and sеx scenes are a commonplace July 31, 2016 in Pattaya, Thailand. Thailand's first female minister of tourism would like the sеx trade that is a huge business in the country to be banned. Tourists flock to Thailand for many sights including beautiful beaches but also for sеx tourism. Cities like Bangkok and Pattaya are well known as hubs of the Southeast Asian sеx trade, despite the fact that prostitution has been illegal in Thailand since 1960. (Photo by Paula Bronstein/Getty Images)