Parade-goers walk in the annual West Indian Day Parade on September 02, 2019 in the Brooklyn borough of New York City. The annual celebration of Caribbean culture is one of the largest of its kind and features dozens of floats and costumed participants that make their way down Flatbush Avenue. (Photo by Yana Paskova/Getty Images)

A festival goer spins a light strip as she dances to electronic music in front of the Belleville stage during the 45th edition of the Paleo Festival, in Nyon, Switzerland, 24 July 2022. The Paleo is the largest open-air music festival in the western part of Switzerland. (Photo by Valentin Flauraud/EPA/EFE)

Beach goers sunbath inside a new large scale interactive art work by artist Gregor Schneider entitled “Bondi Beach” at Sydneys Bondi Beach on September 28, 2007 in Sydney, Australia. (Photo by Sergio Dionisio/Getty Images)

Party-goers partake in a festival better known as Holi One, during International Workers Day in Johannesburg, South Africa, 01 May 2015. The colour festival promotes togetherness as well as colourness in everday life. May Day is observed worldwide every year on 01 May. (Photo by Kevin Sutherland/EPA)

Club-goers dance at “Morning Gloryville” at the Ministry of Sound in south London August 11, 2015. Morning dance parties with names like “Morning Gloryville” and "Daybreaker" are gathering steam in cities across the world, giving rise to a movement known as “conscious clubbing”. Its founders aim to create the energy and community of electronic dance parties with fruit smoothies and coffee instead of the drugs and alcohol more common after nightfall. (Photo by Toby Melville/Reuters)

Festival-goers enjoy on Shipyard Island, the venue of the 24th Sziget (Island) Festival in Northern Budapest, Hungary, 12 August 2016. The festival is one of the biggest cultural events of Europe presenting art exhibitions, theatrical and circus performances and music concerts. (Photo by Polyák Attila/Origo.hu)

Festival-goers wash on Shipyard Island, the venue of the 24th Sziget (Island) Festival in Northern Budapest, Hungary, 15 August 2016. The venue, one of the biggest cultural events of Europe, offers art exhibitions, theatrical and circus performances and above all music concerts from 10 to 17 August. (Photo by Szabó Gábor/Origo.hu)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.