People caress a horse during the traditional “El Tope” end-of-year parade in San Jose on December 26, 2023. Cowboy hats and boots, in the purest “wild west” style, flooded the streets of downtown San José to proudly display the horse culture in Costa Rica. (Photo by Ezequiel Becerra/AFP Photo)

An E.T. doll is seen while construction workers prepare to dig into a landfill in Alamogordo, N.M., Saturday, April 26, 2014. Producers of a documentary are digging in the landfill in search of millions of cartridges of the Atari “E.T. The Extra-Terrestrial” game that has been called the worst game in the history of videogaming. A New York Times article from 1983 reported that Atari cartridges of “E.T. The Extraterrestrial” were dumped in the landfill in Alamogordo. (Photo by Juan Carlos Llorca/AP Photo)

Clowns Perlita and Tapetito, wearing protective gear amid the new coronavirus pandemic, speak with resident Enrique Zeballos as they arrive to disinfect his home free of charge, in El Alto, Bolivia, Friday, September 11, 2020. The lack of traditional employment for the clowns due to the pandemic has led them towards other avenues of making money. But for people with limited income they provide their disinfection services free of charge. (Photo by Juan Karita/AP Photo)

Aide Choque, wearing a mask amid the COVID-19 pandemic, jumps with her skateboard during a youth talent show in La Paz, Bolivia, Wednesday, September 30, 2020. Young women called “Skates Imillas”, using the Aymara word for girl Imilla, use traditional Indigenous clothing as a statement of pride of their Indigenous culture while playing riding their skateboards. (Photo by Juan Karita/AP Photo)

Camila Hormazabal, a 24-year-old sеx worker, uses a laptop to connect to the web and keep an online erotic meeting with a virtual customer in Concepcion, Chile on April 7, 2020. Hormazabal reinvented herself offering sexual services online after the nightclub where she had worked was closed due to the outbreak of the coronavirus disease (COVID-19). (Photo by Juan Gonzalez/Reuters)

An African migrant stranded in Costa Rica bathes at a makeshift camp at the border between Costa Rica and Nicaragua, in Penas Blancas, Costa Rica, July 14, 2016. Thousands of African migrants are currently stranded in Costa Rica after they were denied entry into neighbouring Nicaragua, which they have been using as a crossing point in order to reach the United States. According to the Costa Rican Red Cross, most of these people from Africa, Asia and Haiti. It has been reported that many of them paid smugglers to reach Central America. However, when they arrived at the border gates, they were denied entry and were left with nowhere to go. (Photo by Juan Carlos Ulate/Reuters)

In this January 12, 2016 photo, an abandoned boat lies on the dried up lake bed of Lake Poopo, on the outskirts of Untavi, Bolivia. Drought caused by the recurrent El Nino meteorological phenomenon is considered the main driver of the lake's demise. Along with glacial melting, authorities say another factor is the diversion of water from Poopo's tributaries, mostly for mining but also for agriculture. (Photo by Juan Karita/AP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).