A model presents a creation by a Mexican designer during a catwalk show promoting diversity and inclusion to foster acceptance and removal of barriers that disabled people face in the country, in Mexico City, Mexico on October 26, 2022. (Photo by Quetzalli Nicte-Ha/Reuters)

A woman holds her dog to be blessed by a priest at the Cathedral San Bernardino de Siena during the ceremony commemorating the Feast of San Antonio Abad, the patron saint of domestic animals, in Xochimilco on the outskirts of Mexico City, Mexico on January 17, 2024. (Photo by Raquel Cunha/Reuters)

Dancers wearing traditional attires take part in the 7th Annual Ingoma Dance Competition organised by The Natal Playhouse theatre in Durban on March 21, 2017. The Ingoma Dance is considered one of the most purist forms of traditional Zulu dance. (Photo by Rajesh Jantilal/AFP Photo)

An American white pelican takes flight on the island of Petatan in the municipality of Cojumatlan de Regules, Michoacan state, Mexico on February 23, 2024. The island becomes home to the pelicans during the winter, when they travel from the north of the United States and the south of Canada to the warmer waters of Lake Chapala in Mexico. The birds are a tourist attraction and people gather on the island's boardwalk to feed them and watch them fly. (Photo by Enrique Castro/AFP Photo)

Brenda, a Honduran girl who is seeking asylum in the U.S., is carried from the Rio Grande in distress, where she had been bathing across the river from a Brownsville, Texas U.S. Customs and Border Protection tent facility as immigration hearings were being held by video teleconference, in Matamoros, Mexico September 12, 2019. Most of the people living in an encampment near the Gateway International Bridge have been sent back under the “Remain in Mexico” program, officially named Migrant Protection Protocols (MPP). (Photo by Veronica G. Cardenas/Reuters)

A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)

Ella Bucio of Mexico takes part in a training session before Women's Speed Semi Final at the FIG Parkour World Championships in Tokyo on October 15, 2022. (Photo by Philip Fong/AFP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).