A participant wearing his cosplay featuring a character from an animation gets his government contact tracing QR code in the “LeaveHomeSafe” COVID-19 mobile app scanned at Ani-Com and Games exhibition in Hong Kong, Friday, July 29, 2022. (Photo by Kin Cheung/AP Photo)

A man reacts as he tries to extinguish a burning Christmas tree at Festival Walk mall in Kowloon Tong, Hong Kong, November 12, 2019. Anti-government protesters smashed windows and set fires in the mall on Tuesday, including to a big Christmas tree. (Photo by Thomas Peter/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Owners and their dogs take part in “HK Doggie Dash 2018”, an event held to raise money for for abandoned and surrendered dogs in Hong Kong on April 15, 2018. Dozens of pugs and dachshunds compensated for their modest speed with peppy spirits at Hong Kong’s inaugural “doggie dash” on April 15 that raised funds and awareness for the city’s abandoned and rescued dogs. (Photo by Isaac Lawrence/AFP Photo)

A Hong Kong Vegetarian Society activists lies on a giant plate alongside oversized peas, carrots and cutlery during a protest rally in the tourist district of Tsim Sha Tsui, Hong Kong, China, 23 December 2015. The activists urged passers-by to extend the holiday spirit to animals and to give thoughts to the cruelty inflicted on animals in meat productions. (Photo by Jerome Favre/EPA)

A cat sits underneath lanterns displayed at Tai O fishing village on September 07, 2022 in Hong Kong, China. Hong Kong prepares ahead to celebrate the mid-autumn festival which is an occasion for a children's night out and family gathering with the customs of moon contemplating, a procession of star and moon-shaped lanterns, lion dance, as well as holding parties with moon cakes and fruits. (Photo by Anthony Kwan/Getty Images)

American actress Nicola Peltz poses on the red carpet as she arrives for the world premiere of the movie “Transformers 4: Age of Extinction” in Hong Kong Thursday, June 19, 2014. The latest installment in the blockbuster series of “Transformers” films is making its world premier not in the usual entertainment hubs of Los Angeles or New York but in the wealthy Chinese metropolis of Hong Kong, the latest sign of Hollywood's increasing focus on China's booming film market. (Photo by Kin Cheung/AP Photo)