“As you can see I love the Icelandic Horse. Born and raised with them, I love to work with them and watch them ... they have unbelievable network of communication and energy I can´t explain with words”. – Gigja Einarsdottir. Photo: “Runners”. (Photo by Gigja Einarsdottir)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)