Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Russian Olympic Committee's goaltender Mariia Sorokina (foreground L) and teammate Veronika Korzhakova (foreground R) attempt to stop a shot by Switzerland's Phoebe Staenz (R) during the women's preliminary round group A match of the Beijing 2022 Winter Olympic Games ice hockey competition between players of Russia's Olympic Committee and Switzerland, at the National Indoor Stadium in Beijing on February 4, 2022. (Photo by Bruce Bennett/Reuters)

Turkey's Merve Aydin cries after she came in last in her women's 800m round 1 heat at the London 2012 Olympic Games at the Olympic Stadium August 8, 2012. (Photo by Lucy Nicholson/Reuters)

A cheerleader jumps for joy before the start of the Pan-Am Games in Santiago, Chile on October 31, 2023. Thousands of athletes from across the Americas are competing before the Paris Games next year. The International Olympic Committee recognised cheerleading as an Olympic sport in 2021. (Photo by Dylan Martinez/Reuters)