Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A freighter trapped in ice is shown in this aerial photo near Whitefish Bay on Lake Superior northwest of Sault Ste. Marie, Ontario April 7, 2015. The biggest ice cover on the Great Lakes in decades is backing up shipments of everything from Canadian grain to U.S. iron and steel in one of North America's most important economic regions. (Photo by Kenneth Armstrong/Reuters)

“Diver in Magic Kingdom”. Green Lake (Grüner See) is located Tragöss Austria. In spring snowmelt raises the lake level about 10 meters. This phenomenon, which lasts only a few weeks covering the hiking trails, meadows, trees. The result is magical to watch diving landscapes. Photo location: Grüner See at Tragöss, Austria. (Photo and caption by Marc Henauer/National Geographic Photo Contest)

Ice Age – Tibet, China. “This is the Chinese version of the blue ice lake, Pumoungcuo, at an altitude of 5,070 metres (16,600 feet). This lake in Tibet freezes every winter. At night, under the low temperatures of -20C, you can listen to the sound of the ice cracking while capturing the most beautiful winter sky. The blue ice surface and dazzling Orion constellation create a fantasy landscape. I felt so happy to have the stars as my companion on this magical night”. (Photo by Daniel Zafra Portill/Milky Way Photographer of the Year)

Dalmatian pelicans on Lake Kerkini in Greece captured over the space of one week (16-21 January 2023) by tour guide photographer Sean Weekly. The Dalmatian pelicans resemble the winged dinosaur pterodactyl as they swoop, splash and feed in the waters of Lake Kerkini in Greece. With wings outstretched, and colourful faces and beaks on display, the birds appear to be in paradise, with the awe-inspiring Kerkini mountains as a mesmerising backdrop. (Photo by Sean Weekly/Animal News Agency)

Women take photos on Lake Salt, which is on the UNESCO World Heritage Tentative List, during the sunset in Ankara, Turkiye on July 3, 2023. Lake Salt, which is one of the important wetlands of Turkiye and is of great importance for the protection of biological diversity in our country, also attracts the attention of visitors. (Photo by Aytac Unal/Anadolu Agency via Getty Images)

A woman poses by “Leaf Spirit” by Simon Gudgeon at the FORM 24 show at Sculpture by the Lakes, on April 02, 2024 in Dorchester, England. The award-winning sculpture show runs from April 2 to June 1, with works by more than 35 leading contemporary sculptors exhibited throughout 26-acres of lakes, rivers, gardens, and woodlands as well as in the Gallery and The Retreat. FORM includes a series of talks and events to accompany the exhibition, including “Meet the Artist” Q&A sessions with exhibiting sculptors, workshops and demonstrations. (Photo by Finnbarr Webster/Getty Images)