Two drunk race-goers make their way home after the last race of the third day of the Royal Ascot horse racing week June 19, 2003 in Ascot, England. (Photo by Scott Barbour/Getty Images)

Anti-pollution protesters wearing traditional costumes and contemporary gas masks ride bicycles in the Qingming Grand river park in Kaifeng, Henan Province, China on January 1, 2017. The Beijing Municipal Environmental Protection Bureau extended an “orange alert” for heavy air pollution for three more days. (Photo by SIPA Asia/Rex Features/Shutterstock)

This image obtained January 31, 2017 from the US Geological Survey's Hawaiian Volcano Observatory showing a lava stream, pouring out of the lava tube on the sea cliff at the Kamokuna ocean entry from the Kilauea Volcano on January 29. (Photo by AFP Photo/USGS)

Singer Rita Ora enters her hotel on April 27, 2017 in New York City. (Photo by MEGA)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Festival goers having fun at the Balaton Sound music festival in Zamardi next to the Lake of Balaton, 110 km (68 miles) west of Budapest, July 8, 2017. (Photo by Sandor Csudai)

A woman, with her face covered with colored powders, dances during the Holi Festival of Colors in Lisbon, Sunday, September 15 2013. The festival, which is mainly celebrated during the Hindu spring festival Holi in some regions of India and Nepal, has become popular among people in other communities. (Photo by Francisco Seco/AP Photo)

The British rock and roll group the Beatles talk to Ed Sullivan at CBS Studio 50 before their live television appearance on “The Ed Sullivan Show” in New York, February 10, 1964. From left to right are, Sullivan, John Lennon, Ringo Starr, holding a cigarette, and Paul McCartney. (Photo by AP Photo)