Zozibini Tunzi, of South Africa, is crowned Miss Universe by her predecessor, Catriona Gray of the Philippines, at the 2019 Miss Universe pageant at Tyler Perry Studios in Atlanta, Georgia, U.S. December 8, 2019. (Photo by Elijah Nouvelage/Reuters)

January 22, 2017; Atlanta, GA, USA; Atlanta Falcons cheerleaders take a picture in the confetti after the game against the Green Bay Packers in the 2017 NFC Championship Game at the Georgia Dome. Atlanta defeated Green Bay 44-21. (Photo by Jason Getz/USA TODAY Sports)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Chinese relative of a missing passenger on Malaysia Airlines flight MH370 reacts as she weeps outside the main gate of the Lama Temple on March 8, 2015 in Beijing, China. Foreign and local media were prevented by Chinese police from covering the relatives visit to the temple where they tried to pray .There were 239 people on board the flight when it disappeared March 8, 2014 en route from Kuala Lumpur to Beijing. After one year and an exhaustive search, investigators still have no clue as to the whereabouts of the missing airliner. (Kevin Frayer/Getty Images)