Revelers, covered in coloured powder, celebrate, during a Holi Run Festival in Madrid, Spain, Sunday, April 12, 2015. Thousands of revelers took part in the festival that includes a mini marathon. The festivals are fashioned after the Hindu spring festival Holi, which is mainly celebrated in the north and east of India. (Photo by Andres Kudacki/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Playboy Bunnies pose for a selfie at the premiere of “The Transporter Refueled” at Playboy Mansion in Los Angeles, California August 25, 2015. The movie opens in the U.S. on September 4. (Photo by Mario Anzuoni/Reuters)

Models present Victoria Secret Fantasy Bras priced at $2 million each during a media preview of the Singapore JewelFest in Singapore October 8, 2015. The festival which is in its 13th year, sees over 42 Asian designers participating and over $300 million worth of jewels for sale. It opens from October 9 to 18. (Photo by Edgar Su/Reuters)

A dog jumps into a swimming pool to retrieve a ball during the Chatsworth House Country Fair near Edensor, Britain on August 31, 2018. (Photo by Darren Staples/Reuters)

Pernille Ferdinandsen receives a neck tattoo from Peter Madsen during the third Copenhagen Ink Festival which opened Thursday May 9, 2013 in Copenhagen, Denmark, the biggest tattoo festival in Northern Europe. During the three days, 180 of the world's best and most celebrated national and international tattoo artists show the audience their skills in making art on the body and tattoo's on the audience. (Photo by Lars Krabbe/AP Photo)

A window cleaner passes a lighter to his colleague while rappelling from a new building in Tianjin March 23, 2007. (Photo by Reuters/Stringer)

German field telegraph operators at work in Warsaw. (Photo by Hulton Archive/Getty Images). 1st October 1914