“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A worker distributes electronic waste at a government managed recycling centre at the township of Guiyu in China's southern Guangdong province June 10, 2015. The town of Guiyu in the economic powerhouse of Guangdong province in China has long been known as one of the world’s largest electronic waste dump sites. At its peak, some 5,000 workshops in the village recycle 15,000 tonnes of waste daily including hard drives, mobile phones, computer screens and computers shipped in from across the world. (Photo by Tyrone Siu/Reuters)

The Andromeda Galaxy, the nearest major galaxy to the Milky Way, can be seen shining above a remote village in Switzerland. The cinematic images convey the beauty of the galaxy gleaming above the picturesque Swiss mountains. Photographer Sandro Casutt took the amazing snaps in different seasons throughout the year, from his home valley of Vals, Switzerland. Here: A view of the sky from the Zervreila Mountain Lagoon in Switzerland. (Photo by Sandro Casutt/Caters News)

A U.S. soccer fan pretends that Uruguay's soccer striker Luis Suarez is biting him as he takes a selfie next to an Adidas advertisement featuring Suarez near Copacabana beach in Rio de Janeiro, Brazil, Thursday, June 26, 2014. FIFA banned Suarez from all football activities for four months on Thursday for biting an opponent at the World Cup, a punishment that rules him out of the rest of the tournament. (Photo by Matt Dunham/AP Photo)

“The Amazon river has a newly discovered source. Completed last year and led by West Hansen and documented by award-winning freelance photographer Erich Schlegel, this is the first expedition to paddle from the furthest source of the earth's largest river to the ocean”. – zReportage. Photo: August 19, 2012 – Alpamarca, Peru – Amazon Express white water members Juan Antonio De Ugarte, of Peru, Rafael Ortiz, of Mexico, West Hansen, of the U.S., and Tino Specht, of the U.S., paddle down the Rio Gashan after leaving Lago Acucocha. Lago Acucocha is possibly the dry season source of the Amazon River. (Photo by Erich Schlegel/zReportage via ZUMA Press)

A teenage girl from the Santa Marta favela slum puts on a pair of high heels for a group debutante ball organized by the Pacifying Police Unit from her neighborhood in Rio de Janeiro, Brazil, Friday, August 29, 2014. The ball, which relied on volunteers who coiffed and made up the girls and a formal wear shop that loaned the dresses, helped build goodwill between pacified favelas' residents and the officers who patrol them. (Photo by Silvia Izquierdo/AP Photo via The Palm Beach Post)

Boards stand lined up at the Rocinha Surf Association, ASR, headquarters at Rocinha slum in Rio de Janeiro, Brazil, Thursday, July 2, 2015. ASR has given free lessons to over 2,000 children from Rio's shantytowns in the hopes of keeping the boys, who are mostly in their early teens and a few girls occupied by the sport and off the streets. (Photo by Felipe Dana/AP Photo)

A topless woman walks through Bryant Park following the protest march called the GoTopless Day Parade Sunday, August 23, 2015, in New York. The parade took to the streets to counter critics who are complaining about topless tip-seekers in Times Square. Appearing bare-breasted is legal in New York. But Mayor Bill de Blasio and police Commissioner Bill Bratton say the body-painted women in the square who take photos with tourists are a nuisance. (Photo by Kevin Hagen/AP Photo)