Children play at the Ryoji Ikeda exhibition “the transfinite” at the Park Avenue Armory on June 10, 2011 in New York City. The audio visual installation, which will close after tomorrow, features two back-two-back screens displaying a continual loop of sounds, fragments of numbers and strobe-lit patterns that echo the Japanese artist's interest in mathematics, the subconscious and the digital world. (Photo by Spencer Platt/Getty Images)

A visiter is attracted by the chairs covered with solar panels at the factory of Yingli Green Energy Holding Company, also known as Yingli Solar, on June 20, 2011 in Baoding city of Hebei Province, China. According to a report by the International Energy Agency (IEA), China overtook America as the world' s largest energy consumer in 2010. New energy industries are becoming even more important than in the past. (Photo by Feng Li/Getty Images)

The European Football Championship will take place in Donetsk 2012. The city is currently home to two major professional football teams in Ukraine: Shakhtar Donetsk and Metalurh Donetsk, both of which currently play in the Ukrainian Premier League. (Photo by: LancerenoK; Source: Flickr)

(L-R) Diana, Renata, Marina, Sveta and Anastasia of the Showtime reality show “Russian Dolls” visit “The Chaunce Hayden Show” on GFQ Network at Sapphire New York on August 17, 2011 in New York City. (Photo by Theo Wargo/Getty Images)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

Encyclopedia Britannica editions are seen at the New York Public Library on March 14, 2012 in New York City. Encyclopedia Britannica announced it will be ceasing its print edition of reference books for the first time in its 244-year history to focus solely on digital versions. (Photo by Mario Tama/Getty Images)