(L-R) Sofía Vergara and Heidi Klum attend Netflix's Primetime Emmy afterparty at Hilex on September 15, 2024 in Los Angeles, California. (Photo by Roger Kisby/Getty Images for Netflix)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Front end detail of the Hyundai Santa Cruz crossover concept truck as it is displayed during the first press preview day of the North American International Auto Show in Detroit, Michigan January 12, 2015. (Photo by Rebecca Cook/Reuters)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Pionneers from Aubagne's 1st Foreign Regiment (Legion etrangere) march the Champs-Elysees during the annual Bastille day parade on July 14, 2011 in Paris, France. The French National Day celebrates its revolution in the storming of the Bastille in 1789 through various parades and official ceremonies throughout France. (Photo by Franck Prevel/Getty Images)

The Eiffel Tour-the body language of balance. I came across this group of young adults from Sarajevo, Bosnia, having fun testing their balance two nights ago in on the Esplanade de Trocadero. (Photo and comment by Peter Turnley)