Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

“Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple. The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionize photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak”. – The UK National Media Museum. Photo: Two men on the deck of a ship, about 1890. (Photo by Collection of National Media Museum/Kodak Museum)

In this image made available by France's Marine Nationale, the cargo ship TK Bremen sits stranded on a beach near Erdeven, France, on December 16, 2011, spilled fuel oil fouling the water. (AP Photo/Mael Prigent, Marine Nationale)

A boat transports Pirarucu fish to a processing ship, in the San Raimundo settlement lake, in Carauari, Brazil, Tuesday, September 6, 2022, published November 3. The giant fish not so long ago nearly vanished. The illegal and unsustainable fishing left river and Indigenous communities struggling to catch their staple food. (Photo by Jorge Saenz/AP Photo)

A fisherwoman repairs the fishing nets at a fishing port during the annual summer fishing ban, which covers the Bohai Sea, the Yellow Sea, the East China Sea, and the waters north of 12 degrees north latitude in the South China Sea, on June 8, 2022 in Wenling, Taizhou City, Zhejiang Province of China. (Photo by Liu Zhenqing/VCG via Getty Images)

Singer-songwriter Sheryl Crow meets Clyde the Sea Lion, the star of SeaWorld San Diego's “Sea Lion Tonite”, at the marine-life park's Sea Lion and Otter Stadium on August 3, 2011 in San Diego, California. Crow and her sons spent the day a SeaWorld meeting, feeding and learning about sea turtles, penguins and sea lions, other park animal ambassadors. Crow was performing in San Diego on her summer concert tour with Kid Rock. (Photo by Mike Aguilera/SeaWorld San Diego via Getty Images)