A swimmer swims by a swan in The Serpentine in Hyde Park, following the outbreak of the coronavirus disease (COVID-19), London, Britain, May 26, 2020. (Photo by John Sibley/Reuters)

A winter swimming enthusiast dives into a partly frozen lake in a partly frozen lake in Shenyang, in northeastern China's Liaoning province on January 25, 2022. (Photo by AFP Photo/China Stringer Network)

Brazil's team performs in the artistic swimming acrobatic routine final at the Pan American Games in Santiago, Chile, Friday, November 3, 2023. (Photo by Matias Delacroix/AP Photo)

A girl watches as a man jumps to cool off at a swimming pool in the village of Zllakuqan near the town of Klina on July 9, 2024. (Photo by Armend Nimani/AFP Photo)

Maya Jama reaches for the skies in a rainbow swimming costume. Presenter Maya posed in the sun during a getaway trip to Ibiza on August 19, 2025. (Photo by Instagram)

Charistan Hood, 4, eats an ice cream near a picture of former President Barack Obama at the Black-owned Ice Cream Heaven store on Blackout Day 2020 on July 07, 2020 in Miami Gardens, Florida. Supporters of Blackout Day have committed to only spending money at Black-owned businesses to showcase the economic power of the Black community. (Photo by Joe Raedle/Getty Images)

This composite image shows a sequence, from bottom left to top left, of the moon's transition during a total lunar eclipse on April 15, 2014 in Miami, Florida. People in most of north and south America should be able to witness this year's first total lunar eclipse, which will cause a “blood moon” and is the first of four in a rare Tetrad of eclipses over the next two years. (Photo by Joe Raedle/Getty Images)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).