Crew members work to secure a hot air balloon after landing during the 2015 Albuquerque International Balloon Fiesta in Albuquerque, New Mexico, October 4, 2015. (Photo by Lucas Jackson/Reuters)

Chinelos (traditional costumed dancers) perform in front of San Andres Ocotlan church as part of continuing festivities to welcome the new year in Calimaya, Mexico on January 4, 2016. (Photo by Arturo Hernandez/Demotix/Corbis)

A woman takes a picture as a super moon, known as the Blue Moon, rises above Ciudad Juarez, Mexico on August 30, 2023. (Photo by Jose Luis Gonzalez/Reuters)

An artwork by artist Chavis Marmol, a Tesla 3 car crushed by a nine-ton Olmec-inspired head, is pictured in Mexico City on March 13, 2024. (Photo by Carl de Souza/AFP Photo)

A Mexican soldier burns coca plants in the mountainous area of Atoyac de Alvarez, Guerrero state, Mexico, on February 15, 2023. (Photo by Francisco Robles/AFP Photo)

View of a raccoon dog or Tanuki (Nyctereutes procyonoides) at the Chapultpec Zoo in Mexico City on August 06, 2015. This species is native from Japan and China. (Photo by Alfredo Estrella/AFP Photo)

A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).