A man dressed as zombie takes part in a zombie race to raise funds for children with cancer at the child Hospital Manuel de Jesus Rivera in Managua October 19, 2014. (Photo by Oswaldo Rivas/Reuters)

Images are projected onto the Empire State Building as part of an endangered species projection to raise awareness, in New York August 1, 2015. (Photo by Eduardo Munoz/Reuters)

Dogs and owners run during of 4k pet run “A Race with a Cause”, organized to raise funds for a shelter for rescued dogs in Caracas, Venezuela, Sunday, April 30, 202. (Photo by Ariana Cubillos/AP Photo)

A woman and her dog compete in the Paris Sausage Walk along the banks of the River Seine on Sunday, November 16, 2025. The event raises funds for the well-being and adoption of dachshunds. (Photo by Dimtitar Dilkoff/AFP Photo)

A Chinese man made up like “Wutu” which means tiger in ancient time, dances during an annual exorcism ceremony of the local Tu ethnic minority group at Nianduhu Village on December 31, 2004 in Tongren County, northwest of China. (Photo by China Photos/Getty Images)

Sydneysiders take part in the “AIME Strut the Streets” in an attempt to break the Guiness record for the world's largest swimwear parade on December 7, 2012 in Sydney, Australia. The event was organised to raise funds and awareness for the not for profit charity organisation, the Australian Indigenous Mentoring Experience. (Photo by Lisa Maree Williams)

A competitor gestures as he crawls beneath barbed wire during the Tough Guy event in Perton, central England February 1, 2015. The annual event to raise cash for charity challenges thousands of international competitors in a cross country run followed by an assault course consisting of obstacles including water, fire and tunnels. (Photo by Phil Noble/Reuters)

Project Mermaids model. Project Mermaids lets ocean-lovers don tails and live out their siren fantasies. Clients can pay for a shoot that is either on land or underwater, with the images looking to raise awareness about preservation of beaches, seas and oceans. The project – which is shot by photographers Angelina Venturella and Chiara Salomoni – started purely to raise awareness, with celebrities dressing up as sirens as part of the cause. (Photo by Angelina Venturella/Chiara Salomoni/Caters News Agency)