Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Catholic pilgrim Matilde Madalena de Jesus crawls on a rocky trail carrying a bottle of water on her head during the annual pilgrimage of the dead (Romaria dos Finados), in the city of Juazeiro do Norte, Ceara state, in Brazil October 31, 2016. (Photo by Ueslei Marcelino/Reuters)

Two stags fight in a wildlife park in Aurach near Kitzbuehel, in the Austrian province of Tyrol. (Photo by Kerstin Joensson/Associated Press)

People attend The Night of Ancient Bonfires event in Saulkrasti, Latvia on August 27, 2022. During The Night of Ancient Bonfires people light bonfires along the coastline of the Baltic Sea. (Photo by Ints Kalnins/Reuters)

A reveler jumps over a bonfire during the night of San Juan in Alcobendas near Madrid, Spain, Wednesday, June 24, 2015. The San Juan night coincides with the Summer solstice and it's the welcome to Summer. This celebration takes place during the shortest night of the year in almost all cities and towns of Spain. (Photo by Andres Kudacki/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.