When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

Ghanaian fans take a selfie prior to a Group G football match between Germany and Ghana at the Castelao Stadium in Fortaleza during the 2014 FIFA World Cup on June 21, 2014. (Photo by Patrik Stollarz/AFP Photo)

During a jungle survival program February 20, 2013 taught by Royal Thai Special Forces in Sannapit, Thailand, U.S. Marines learned to catch cobras and drink their fresh blood, not to mention eat forest insects and pull the heads off of chicken. The training was part of Operation Cobra Gold 13, the 32nd edition of international military exercises hosted by the Thai. According to a U.S. Marines press release, Cobra Gold is the largest exercise of its kind in Asia and incorporates troops from five other nations in addition to the U.S. and Thailand. The Daily Mail reports that the Marines were invited to experience the local custom of drinking cobra blood after being taught to catch and kill cobras in the wild. As CNN notes, Cobra blood is believed to be a panacea and aphrodiasic in parts of Southeast Asia. In Jakarta, vendors can earn over $100 a night selling shots of cobra blood mixed with liquor. (Photo by Pornchai Kittiwongsakul/AFP Photo)

A student of the "Escola de Papai Noel do Brasil" (Brazil's school of Santa Claus) wears his hat before lessons in Rio de Janeiro, Brazil, October 27, 2015. The school, which was founded since 1993, prepare men to represent Santa Claus during the Christmas season. Lessons include singing, physical activity, how to dress and how to care for their beard. (Photo by Pilar Olivares/Reuters)

Lebanese university students wearing municipality police costume regulate the traffic in the village of Brummana, east Beirut, Lebanon, 23 June 2018. The touristic town of Brummana is making a daring move in anticipation of the crowded summer season, by forming a group of young policewomen wearing mini shorts to regulate the traffic. (Photo by Wael Hamzeh/EPA/EFE)

In this undated handout photograph from the “Inside Out Project”, a poster bearing the image of a Pakistani girl whose parents, lawyers say, were killed in a drone strike, lies in a field at an undisclosed location in the northwestern Khyber-Pakhtunkhwa province. A group of artists in Pakistan are hoping to generate “empathy” among US drone operators by placing giant posters of children in the country's troubled tribal regions. (Photo by AFP Photo)

Granada’s International Poetry Festival is an extraordinary celebration of poetry that takes place across the entire city. For a week, every February, Granada is transformed into a virtual Capital of the World’s Poetry. Photo: A girl takes part in the “Burial of arrogance and haughtiness” carnival during the IX Poetry Festival in Granada, 45 km from Managua, Nicaragua on February 20, 2013. In this occasion the festival is dedicated to Nicaraguan poet Ernesto Cardenal. (Photo by Hector Retamal/AFP Photo)

A girl with Russian national flags painted on her cheeks takes part in celebrations marking the first anniversary of Russia's annexation of Crimea, in central Simferopol March 16, 2015. Russia marks one year anniversary of annexation of Ukraine's Crimea peninsula this week. (Photo by Maxim Shemetov/Reuters)