A pink elephant balloon, one of the entries in the Canadian Hot Air Balloon Championships, lands in a field in High River September 27, 2013. The event is a qualifier for the World Hot Air Balloon Championships in Sao Paulo in 2014. (Photo by Mike Sturk/Reuters)

A migrant carries his belongings as he arrives at the Beijing railway station to catch a train in Beijing, Friday, February 13, 2015. (Photo by Andy Wong/AP Photo)

A hot air balloon in tortoise shape flies in the air during the Tazaungdaing air balloon festival in Pyin Oo Lwin, Myanmar, 25 November 2015. During the festival, hot air balloons made of multicolored papers and hung with paper lanterns, fireworks and fire sticks are exploded in mid-air. (Photo by Hein Htet/EPA)

Competitors take part in the 8th annual World Gravy Wrestling Championships at the Rose n Bowl Pub in Bacup, north west England on August 31, 2015. Contestants must participate in fancy dress and wrestle in a pool of Lancashire Gravy for 2 minutes whilst being scored for a variety of wrestling moves. (Photo by Oli Scarff/AFP Photo)

Party-goers partake in a festival better known as Holi One, during International Workers Day in Johannesburg, South Africa, 01 May 2015. The colour festival promotes togetherness as well as colourness in everday life. May Day is observed worldwide every year on 01 May. (Photo by Kevin Sutherland/EPA)

A girl swims in floodwaters in Malaysia' s northeastern town of Rantau Panjang, which borders Thailand, on January 5, 2017 Floods in two northeast Malaysian states have now forced almost 23,000 people from their homes and extra relief centres have been opened, rescue officials said on January 4. (Photo by Mohd Rasfan/AFP Photo)

People cross a street against strong wind and heavy rainfall under the influence of Typhoon Haiyan, in Sanya, Hainan province November 10, 2013. One of the most powerful storms ever recorded killed at least 10,000 people in the central Philippines, a senior police official said on Sunday, with huge waves sweeping away entire coastal villages and devastating the region's main city. Despite weakening, the storm is likely to cause heavy rains, flooding, strong winds and mudslides as it makes its way north in the South China Sea. (Photo by Reuters/China Daily)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)