A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A woman (C) shops for an offering at the witch doctor's street in La Paz, July 31, 2015. According to Andean culture, the all the month of August is a time to give offerings to “Pachamama” to give thanks for their farms and health. The Aymaras use coca leaves, candies, animal fat, llama fetuses, some dried fruits, powdered minerals and alcohol during these rituals. (Photo by David Mercado/Reuters)

Participants wrestle while riding yaks during Kyrgyz national horse games and festival near the Tulpar-Kul in the Chon Alai range, some 3500 metres (11483 feet) above sea level, Osh region, Kyrgyzstan, July 25, 2015. (Photo by Vladimir Pirogov/Reuters)

The Porsche 919 Hybrid No17 of the Porsche Team driven by Timo Bernhard of Germany is seen in action during the 83rd 24-hour Le Mans endurance race, in Le Mans, western France, Saturday, June 13, 2015. (AP Photo/David Vincent)

A student is assisted by teachers after she fell ill while marching in a parade celebrating Saint Peter's day in Lima, Peru, Monday, June 29, 2015. During the feast day of the Catholic saint, who is the patron saint of fishermen, coastal communities pay homage to St. Peter, whose statue is paraded to the sea and petitions are made to keep their vessels and all who work on them safe. (Photo by Rodrigo Abd/AP Photo)

Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)

A team from Woody's Ice Cream shop wrangle a large inflatable dinosaur down the street during the Independence Day Parade in Fairfax, Virginia July 4, 2015. Americans marched in star-spangled parades, ran relay races, gathered for fireworks shows and crowned a new world hot dog eating champion as they celebrated Independence Day in traditional style on Saturday. (Photo by Jonathan Ernst/Reuters)

A Muslim woman takes a picture of a man in the water of the Mediterranean sea in Tel Aviv during Eid al-Fitr, which marks the end of the holy month of Ramadan July 19, 2015. Thousands of Palestinians used permits given by the Israeli authorities allowing many to enjoy the beaches along Israel's Mediterranean shoreline during the Eid al-Fitr holiday. (Photo by Baz Ratner/Reuters)